“Follow Your Dreams & Don’t Let Failures Stop YOU” by Valerie Cheers Brown

Following Your Dreams

First of all, I would like to say that I have many new innovative ideas or dreams, and the one closest to my heart is my very own line of babies clothing line, i.e. diapers, etc. I also want to do major prepared healthy meals which can be distributed to homeless people and they help somebody, help somebody and a way for them to get themselves out of poverty. A major reason for me starting my very own business was to be able to travel to find good eco-friendly fabrics for my babies clothes line, to learn about health and wellness of other cultures and be able to show others how they can heal themselves by learning about other health and wellness cultures, to implement music into a healing process for my niche which will also involve water related venues as well as be introducing KANGEN water into all of our boutique and lifestyle properties, music trend upscale luxury boutique and lifestyle hotels globally, own some boutique lifestyle treehouses, cave hotels and show other means of their usefulness for our world, i.e. to be in each and every airport on the globe. I also want to do a series of TANK books which he is a researching Dinosaur, who decides to save the planet from becoming extinct like his ancestors and these books can also be a tool for helping the less fortunate get themselves out of poverty! I am praying nonstop to make these dreams come true!

When I thought about owning my own business in 2004, I decided if I am going to do this, it has to be something which not only would help myself but my clients, and the world globally too. So, I decided to do my passion which is helping others locally and globally with my business. When a flight attendant many years ago for a short time, I worked so much, having a family and being a mother, really did not get to see anything, nor really travel for fun to really explore the world at large.

In 2004, I decided to go back to school and explored different cultures through my studies and mainly was really enthused in African American jazz and blues and the great history of. I also learned a lot about my history and learned a lot about my heritage also. I studied many greats who if I had been back in slavery time, and who would I have been most like; and found incredible individuals such as Sojourner Truth, who I found abundantly amazing and very courageously strong. She spoke very well for a woman of slavery, with little or no education and she stood up to her masters brilliantly bravely.

I studied so much about so much, that it really has allowed me to explore education as a lifetime process, which is really helping me with my business right now! When it comes to Project Management, I never knew how important it is when working a project just how important it is from A-Z to be fully accessible to your vendors, suppliers, stakeholders; and being honest with each and every one of them is necessary to carry a successful project out, with fewer errors as possible by working and communicating effectively with your team, staff, etc.

While back in college and even right now, I studied all kinds of people who I would dream of being like during my senior years while continuing my education. I found that the things you can accomplish while in school are amazingly available if you want them. So, I decided to study Public Policy and learned about different laws globally. I then went from there to study Organizational Leadership and became very knowledgeable in different organizations and learned about different cultures, work ethics, etc. and how important it is to please not only yourself but your employees are first and they are happy so will be your customers, stakeholders & vendors.


I decided one day to start to actually to implement project papers, which would gain myself and my company, Culture and Places Boutique Travel, partners, stakeholders, vendors, suppliers, etc. I decided to start to put papers together and started following the Boutique Lifestyle Lodging Association, owned by Frances W. Kiradjian, who just happened to be one of the strongest women I had studied about in a very long time, so I decided to pursue her loyalty and trust by doing projects, showing her that I really was interested in becoming a member of this amazing association, which was, by the way, the very first globally of its kind. I had set in my mind anything which I put my mind to, would have to be very impressive and would have been something so different, it would gain notoriety and gain more business partners too by being the very first of its kind anywhere.

So, I started following boutique hotelier, Ian Schrager, who I found not only amazing but a great risk taker and an incredible business person. This is what really made me want to pursue following him and how he did business was more intriguing. It would take a book to tell you all of the reasons I followed this amazing human being. I would take a few of his great and amazing hotels, i.e. Studio 54 and compare them to the brand hotels. I would show how I believe that less truly is best and how these amazing properties would eventually be the new millennium and they really are booming and popping up everywhere all over the world globally. He would take brand hotels and eventually turn them all into the boutique lifestyle hotels. You see, Mr. Schrager and another entrepreneur I found astonishing were Mr. Kimpton, of the fabulous Kimpton Hotels.

What I really loved about Mr. Kimpton was his ways of helping to save the planet’s carbon footprint with all of his properties and could say that Kimpton Hotels balances strategy and environmental sustainability. These two amazing heroes of mine, which I chose to study while in college, made me really interested in pursuing the boutique lifestyle and now my business and myself are members of the one and only BLLA, “The Boutique Lifestyle Lodging Association.

So, I tried the travel industry and it just was not my passion! I had a wonderful host agency which was the Montrose Travel family based in Montrose, California and “Montrose Travel is one of America’s Top 50 Travel Management Companies, with over 200 employees, over 500 independent contractors and $214 million in gross sales. Since our humble beginning in 1956 and every day thereafter, we’ve been “Helping people travel. One at a time.” I worked every day as if I had millions of dollars in revenue, but took one day at a time and the good thing about working for self is you can work just as much and even harder because it is for you and your partner’s success.  I just could not get any business and this was a failure which made me want even more!

While being in college, it allows you to take your time, do your homework, research and follow through and pursue your passions, your business, partners, etc.. I plan on in the near future implementing an innovation, which will help mothers while carrying babies to relax both baby and mother and hopefully for a much easier childbirth, owning boutique lifestyle properties and I would like to contribute most of all to my hometown, which is Saint Louis, MO, with ideas to better our city and mainly our riverfront landing area, which is a vast goldmine for the boutique lifestyle hotels, which will bring not only bring great revenue to our city, but beautify our city and make those travellers want to come to Saint Louis and stay at our fabulous boutique hotels. I also plan on pursuing my writing and this does something to my soul to write my expressions through the art of writing and when I retire and move to St, John’s, plan on really branching out with the TANK series for all ages! You can do anything you wanted to do when you were younger if you believe you can receive! It is and has taken me getting to this beautiful place where a very higher being talks and walks with me and gives me much peace. I for the very first time in my life am happy with me and love me so much, I want to share me with the world.

While the travel agency business did not pan out for and I will say failure number one for me, this did not stop me from continuing on where I left off making my dreams come true, pursuing writing, creating a first of a kind backpack, eco friendly children wear, I want to do something totally different besides writing books being creative, getting married to my partner for life, and traveling around the world learning about the new and different cultures and meeting some of our new friends from different lands and countries. I have been so blessed to meet so many amazing and incredible friends and I call them family, along with this journey. Don’t ever give up on your dreams and don’t ever let your age stop you from being what you wanted to be when you were younger. Age is nothing merely but a number which to myself means “The older you get the better you get.” Don’t think about it, just do it!

Hold fast to dreams, for if dreams die, life is a broken-winged bird that cannot fly.


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